What are the Top Digital Marketing Trends in 2017

Digital Marketing is an ocean for businesses where they can find genuine business leads and empower their marketing strategy. It gained a lot of attention in two years with all kinds of business are trying to achieve a strong online presence. In this, mobile app is a conjugated component that is directly associated with the most of the marketing services that businesses try to target customers. To understand customer behavior and push relevant offers, mobile apps are very much helpful. Top mobile apps development companies Mumbai, and Bangalore are known for developing this kind of apps. 

What trends we can experience this year?

Experts believe that more startups and enterprises will enter into digital marketing with the expansion of internet space. It might be.  And on the other side, some say there will be an evolution in how search engines will give preference to data.

If business is online marketing industries then amount risk and revenue will be large and complex.

The online marketing industry is huge, complex and rapidly evolving. If you engage internet users with pro-active strategies, you will go far ahead of your competitors.

To help you well understand and learn the digital marketing trends coming this year, I’ve compiled a list of upcoming digital marketing trends that will help you boost your business.

The growing popularity of video ads: Video ads are nothing special for media platforms like YouTube and Facebook, but Google is serious about leveraging the video trends to take video advertising to the next level with YouTube and AdWords ads. This might be successful as video ads are well accepted by users now a days.

If you are still not part of the video ads, take a step now for video ad campaigns to take your business to the next level.

Mobile over desktop preference: 2016 was a top year for smartphones, as around 80% of website visits were happened through mobile. Google punished websites which were not mobile optimized and this trend is expected to continue. In 2017, visiting through mobile trend is expected to increase, which may add additional 10% (total 95%) visits. Apps developed by best mobile app development companies Noida and Mumbai, India may also be a contributor to this. If your website is still not optimized, then take your head up to make it.

Social conversion is coming: Everyone of us well knows the power of social media, which is giving extremely a high traffic and promotion for business sites. Social media is a big space where everyone tries to attract and engage customers. In 2017, the social media is having a new trend “ads tool”. Ads tool helps to target specific customers. Already many e-commerce companies have started to use these tools. If you are still not aware of these tools, it is the time to get it.

Wearable technology and smart devices: Wearable technology and smart devices are new trends for marketing in 2107. Last years you saw the emergence of Google Glass, Moto 360, iWatch Apple and other similar smart devices. In 2017, you will see more innovations in wearable technology, which will bridge the gap between online marketing and real marketing.

High quality content will play a key role: In digital marketing, content is the KING which continues to drive it. For any online advertisement, content with attractive words is required to attract customers. As even video contents are also largely preferred, professional writers and video creators will also be in much more demand. And when it comes to content, you may ask why content should be unique? Google loves unique content and give important to it. In addition, there will also be a huge demand for niche-based writers who have a rich knowledge and experience in the subject.

Need help to develop a mobile app?

Let FuGenX help you. FuGenX is an award-winning mobile app development company in India. Reach FuGenX at www.fugenx.com.

Which Jobs Robots Will Take in Last?

In my previous post I detailed about “which jobs robots will take first?” Now in this article you can see “jobs which robots will take last”.

Nearly every human job needs a combination of four tasks to perform:

Cognitive repetitive (predictable)

Cognitive nonrepetitive (not predictable)

Manual repetitive (predictable)

Manual nonrepetitive (not predictable)

Intrusion of robots can’t be same in all levels. For example, an assembly level worker mainly does manual repetitive tasks, which robots can replace, but the tasks of CEO at multinational organization can’t be easy for robots take over. So executive level jobs in trucking and machinery industries are in big shake up, but not officer or management level jobs.

Thinking About the Future of Work

Think twice, at some level, robots are able to replace every job and there is no second thought about it. But the question is which jobs robots will take in last. But some jobs are not easy for robots to take.  Surprisingly, today all sorts of technology companies, including top mobile application development companies Noida, Gurgaon, Mumbai, Delhi ncr and Bangalore, India are also into thinking of this changing phenomena.  But we can’t tell robots will replace all the jobs, because human intuition, reasoning, empathy and emotion which are tough job written algorithms like robots. Below I have listed some jobs which robots will take in last.

Jobs Which Robots Will Take in Last

Judge: Professions like Judges, arbitrators and persons who play judging role in games and other contests need objective and subjective capability.  In some cases, humanity is important, but we can’t expect the same from robots.

Mental Health Professionals: Professions like psychologists, psychiatrists and other mental health related professions will be replaced last. The machine can understand language and responses but it can’t understand human feeling so easily because the ability to create a robot that could take the job of a trusted psychiatrist is a rock-breaking challenge to the current technical expertise.

Pre-school and Elementary School Teacher: Everyone knows how useful teaching through technological advancements like smartphone and laptop for kids. Today pre-school and elementary school teachers in India teach students using mobile apps developed by the best apps development companies in Mumbai, Gurgaon and Noida, India. This is letting them to get more interest and technology knowledge from students’ side. But you can’t let computers to train your children. Teachers can convince students by putting maximum emphasis but robots can’t control crying children.  

Other professions like artists (dancers, painters, musicians, singers) and politicians are also difficult to replace. After reading this post you might have got where your jobs are listed. Finally, don’t wait until your jobs are taken by robots.

What Kind of Jobs Robots will Replace First?

Researchers at the University of Oxford have predicted that the jobs in developing countries up to 47 percent could be automated in the coming two decades, mostly replaced by robots. But which of the professional jobs will be taken first by robots?

We can define robots as machine learning algorithms running on purpose-built platforms and they are trained to perform tasks that humans usually do. Let’s see how this technology could take the jobs and what jobs would be the first?

Doctors

According to UNDESA (United Nations Department of Economic and Social Affairs) report, the present population of the world 7.5 billion is expected to reach 8.5 billion by 2030, 9.8 billion by 2050 and 11.2 billion by 2100. Doctors’ job would be one of the guaranteed jobs that robots will take away. There are many talented doctors, but still not sufficient enough to serve people and the good news is robots are capable enough to perform as a doctor. Robot treatments are currently in practice in US to spot early-stage skin cancers. Even some mobile apps development companies are very enthusiastic to dig deeper in this area.

Commodity Salespeople (Ad Sales, Supplies, etc.)

Robots can even replace sales people and ensure higher productivity. For sales people: if you don’t put your special skills on sales, you could lose your job as machines are very much responsive and 24*7, so fight for your best.

Accountants & Bookkeepers

Data processing was a job creator instead of what it was mistaken as job destroyer. But today machine learning–based accountants and bookkeepers are far better than their human counterparts. If your company hire such kind of machine employees, you can yield better results, but it will replace human employees. Today top mobile application development companiesMumbai, noida, Gurgaon, Delhi ncr and Bangalore, India and other technology companies are much interested to go behind it. Robo-accounting is still in developing stage only and its performance in dealing with auditing, accounts payable and receivable, inventory control, and other accounting areas are breathtaking. There might be a big shake-up in auditing field because of this technology.

Middle Management

If your job is copying data from one excel column to another, robots could replace you. How special you may be in matrix, it will acquire your job, be ready to face it.

Report Writers, Journalists, Authors & Announcers

I agree, writing is hard, but not report writing. Machine can read data, pattern match images or video and understand any sort of research material, so it can easily create research report. Today text-to-speech facility are common conveniences we are getting, but robots can take the responsibility.

Are you thinking that robot will hurt you? This technology may be good or bad for adapting, but there is nothing to get upset. But we have to accept new technology and profitability at the end. Man and machine partners may not save every job, but it is a clear way to taking the tech world to the next level.  

If any need help for robot controller app and mobile app development, reach FuGenX at www.fugenx.com. FuGenX is one of the best mobile apps development company India, which developed 750+ mobile apps and 500+ web applications.

Top Ways Apps Are Changing the Travel Industry?

Some people like to travel on their own and some travelers use to guide maps or guide like travel agencies. Now the technology has taken it to the next step, where travelers no need to rely completely on maps, guidebooks or compasses while in a trip. Mobile apps help travelers reach the destination in an easy way and book holidays in a hassle-free manner. Today travel applications developed by top mobile app development companies Mumbai, Gurgaon, Delhi ncr, Noida and Bangalore, India are helping travelers getting the things done. Mobile apps impacted tourism industry in booking tour as well as planning it. Today a lot of people are using mobile apps to make their travelling easier.

In travel mobile apps, you can find new places, restaurants and other relevant information for travelling. Travel apps developed by mobile apps development companies India create a strong relationship between travelers and businesses.  

Here are some top app tips that will help you while travelling anywhere in the world.

Safety Information – App will give you info about current security situation, weather report of the location in upcoming. The app will also provide you details of 24 hours emergency helpline, which totally helps you have a safe travel with your family and friends.

Hotel Booking – Travel app also helps to book hotel at any time with curated hotel lists and offers. And even app notifies travelers about special offers like discounts on booking. So you can find the best hotel rooms which suit to your budget.

24/7 Accessibility – You can use travel app anytime to get any kind of information relevant to travel and from anywhere at your convenience and even no need to think about the time zone.

Best for Networking and Sharing – Through the app, you can stay connected with your family and friends and easily share photos, videos and even exchange notes.

App helps travel businesses minimize the hassle travelers face while travelling and provides the best services to the traveler. By helping tourists, it enables travel companies to achieve more revenue. It means travel app is required for both travelers to get the best service and travel companies to better serve customers.

Every app cannot be same, so travelers need to check app reviews at app store before downloading it. There is a large number of travel apps available in the play stores that are developed by the best mobile apps development companies in Gurgaon, Noida and Bangalore, India. Before downloading, do some deep research and find out the best mobile application that suits your necessities.

Want to develop a travel app?

Reach FuGenX, a top android and iPhone app development company in Mumbai, Delhi ncr, Noida, Gurgaon and Bangalore, India. FuGenX is the best travel app developer in the travel sector in India, USA, Canada and Middle East. Visit www.fugenx.com to know more about the travel app development services FuGenX provides.

6 Best Ways to Get High Media Attention to Your Business in Online World

Choosing the right media can bring a huge boost to your business. Getting media attention online increases your business customers and sales, when you have done in systematically, it reduces your spending. Today smartphone users are heavily engaged with online media.

There are many social media apps available that are developed by top mobile apps development companies Mumbai, Noida, Gurgaon, Delhi ncr and Bangalore, India. Mobile apps help you reach more customers because smartphone users are increasing day by day, and users prefer mobile application to buy services and products.

Below are 6 best ways to get more media attention for your business in online world:

1.     Create outstanding and newsworthy content

The first thing is that the topic you choose to create content should be newsworthy if you want to get the attention of the customers. What is the current trend going in your business sector? What makes people think about your business? What is that all about your business and how that could change your business?

Think yourself all these question, how you can plan and reach the audience. First, start with free media like social media and blogs by creating outstanding content and after you go for paid media. You should impress both customers and journalists.

2.     Have a Good Understanding of Media around You

The best place to having an attention for your business is at local channel. Some businesses don’t become famous because they are not well marketed in the local channel. Particular journals engages different audiences in the online world. So, do research and find the best media that well fits to your business in the local area. Before creating posts, read others posts, comment and share because it could help to make your post recognized by others easily when posted. Also tweet regularly so your posts can always get recognized. Don’t forget the local audience, when your business takes a big step. And also mobile app is one of the easiest ways to reach local audience for having easy communication if it is developed with the help of best mobile app development company Noida and Gurgaon, India.

3.     Have strategy to create perfect press release

Creating an attractive press release is a fine art in the business, you can do it when you have a standard skill in the content writing. Keep in mind that there are thousands of content written and posted in the media, so you require to capture the attention of customers with standing out content piece.

4.     Reach media people through email

Communicate with media through email, which is the best way because voice mail may take time more time and even media people are busy people to attend the call.

5.     Be the expert source

Posting content on media creates you strong credentials which will make you recognized in your industry. If your release don’t pick up, then don’t worry because sometimes your effort may not get direct reply, but you can create impression.

6.     Don’t give up

It is very difficult job to get media attention because you may get rejected by them many times. When you need to promote, be positive and wait until you reach. The more experience you get, the more you can be successful in your business. It is very crucial in the initial stage of reaching media people.  

Are you planning to reach Media and People through Mobile App?

Then reach FuGenX. We at FuGenX Technologies are a leading mobile apps development company in Gurgaon and Mumbai, India. We are awarded with Deloitte Technology Fast 50 India & Fast 500 Asia-Pacific in 2012, 2013 and 2016. We are recognized as a premiere iPhone and Androidapp development company in Mumbai.

Please reach us at www.fugenx.com

6 Fruitful Tips to Create Personal Brand Value

Today every business or person needs their own brand value. If it is unique and attractive, it can easily make them recognized. Every big brand which was not known before got branded when they started to brand their product or service through different media.

Branding yourself is equally important as branding your business. On the other hand, those who have a long-term goal to become a celebrity should have their own personal branding strategy today. People want to know the story of successful people, like their struggles, failures and ultimate achievement. Personal branding exactly means telling people about your story with relevance to your achievement.

Top Tips for Personal Banding

     1.     Be visible and Available

As an achiever or aspirant of becoming a successful person, you need to be visible for as much as people in your industry, to do so, you can appear in conferences, which brings not just brand value, but also business opportunity. Make your social media profile rich and make yourself available for public, where they can contact you and get the tips about your business success or about your success roadmap. Make a video about your success or business tips or your highest qualities and even have a live session for your followers, where they can ask questions related to your business or your success factors, which all this together help you create a strong media presence. Today most of the celebrities are developing their own apps with the help of mobile apps development companies Mumbai, Gurgaon and Noida, India to enhance their brand value.

2.     Display more your success sutra, not business promotion

Don’t try to market your business through personal profile. Sharing about your business through it is not a good idea. People always looks for your personal specialties like where you went on weekends, what are your hobbies, where you eat, what you prefer to eat, and what is your interest, etc. This will help you be more real to people and make people attracted to you.

3.     Practice 2 way Communication  

There are so many people making mistakes in this, where they prefer people to recognize them or for personal benefits only, but they fail to be responsive to people’s comments. Practice two way communication, when a person comment on your profile or send any other message, reply to him promptly, which makes him feel good about you. Ultimately this helps you create your personal brand.

4.     Keep a detailed list of contacts

When your personal brand is growing, you should have maintained a detailed list of information about people with whom you are connected, where you have connected, and what possible opportunities you can get from them, and how people can get help from you, all this will help people understand people and make them understand you. It ultimately creates a strong relationship between you and people.

5.     Develop a trusted source of breaking news and relevant information

When you become trustworthy through trusted breaking news and relevant information, then your personal brand will get stronger. Try to be available where media and journalists require expert’s advice or tips. Share news and information on social media and among your contacts that you feel useful. This also helps you and make people check your business.

6.     Give them back

If you are wealthier enough, help the society, by donating to charity or other non-profit organizations. It makes you feel good and give personal satisfaction. You can also highlight the needs that non-profit organizations need, and you can also encourage others to contribute, which makes people think you as a socially responsible person.

Need help to build your brand value through app?

If yes, FuGenX can help you. We at FuGenX are a Deloitte award-winning mobile app developmentcompanies in India. We develop mobile apps on innovative concepts. So you can bring your idea to increase brand value through mobile app. So we can develop you a trend-setting app to enhance your brand value.

Please visit us at www.fugenx.com to know more about us.

Everything You Need to Know About the Current Scenario of India’s Food-tech Space!

Today one of the hottest business sectors in India is e-commerce because of the extraordinary growth of the India’s startup environment and feasibility to extend to global scale, among this, the food tech sector is continually booming. Food-tech connects food with customers on technology platform.

Foodversity in diversity

Holding world's oldest culture, tradition, and palatial festivals, India is rich in diversity. Indian cuisine spreads diversity with food of different taste and fragrance and being specific to different parts of the country. Indian hotels and restaurants are giving more importance to authentic Indian cuisines. Meanwhile, many of the five star hotels and restaurants are adopting technological innovations like mobile app and social media to get more customers. To develop mobile apps, they collaborate with the best mobile apps development companies Mumbai, Noida, Gurgaon and Bangalore. It is leading the landscape of the Indian food industry. The Indian food-tech is having diversity in all areas of serving the food.

Restaurant discovery: To find the best restaurant details, menu, address, contact details and user review (Zomato)

Restaurants Discovery and Booking: Some companies not only aggregate restaurants, but also provide app to help foodies to book restaurants and get food at the door step. (Food Panda and Brinz)

However, the food-tech is also facing many issues and controversies. Some food-tech companies are partnering with service providers to reach customers.

Do food-tech companies ensure consistent quality of food?

It is a massive challenge for food-tech companies to provide quality and tasty food in a consistent manner. One of the biggest challenges for restaurants is building the neat and environment friendly kitchen spaces outside the restaurant. And it is also difficult to survive amidst of tough competition by local and multinational food brands. So understanding foodies’ preferences will decide the future of the Indian food-tech ecosystem. The big positive factors for Indian food-tech system are the majority of young population, double income families, expensive house-help, and the acceptance of outside dining by families. Instead of investing on new trends of food flavor and tastes, it is better to focus on the traditional food needs to gain a marginal profit. Also it is good to rely on the entire supply chain in the form of smart technology.

Thinking to develop a Food App?

Let us help you. We at FuGenX are one of the leading mobileapp development company gurgaon, mumbai, Noida, Delhi ncr and Bangalore. We have developed many successful e-commerce mobile apps for global customers. Very popular apps we developed are BigBasket, 345Menus, ERU, and Buyit etc. We are recognized as a premiere Android apps development company Noida, iPhone app development company Gurgaon and Windows app design companies Noida.

Reach us at www.fugenx.com