Best 5 Ways Businesses Can Use Augmented Reality

In the year 2016, AR technology gained a ground-braking attention, with Pokémon Go created a new game wave. Augmented Reality refers enhancing the viewing experience. A study on AI shows that it could be a $90B dollar market by 2020, where app sales, subscription services, or in-app purchases could be a major source of revenue.

Here are the 5 Ways that Help Businesses Use Augmented Reality:

#1. Wearable technology for industry:

When coming to the oil and gas industry, it is very important to adopt mobility as it helps to stay connected with the field force. The use of AR glasses helps rig workers exactly how to make a repair.

#2. Next-Level Prototyping

Some businessmen have their own view of creating a new product or a technology. It can be easy to see where they want to go with it, but hard to get there. Prototyping new products can be expensive and also difficult to afford it and also it kills a lot of time. To overcome all this issues, Augmented Reality gives solution. Product owners can create a virtual model of their technology with help of mobile app development companies India. They can interact within the real world and real time, so they can have transparency as well.

#3. Navigation for Everyday Activities

When products are stored into some warehouses and expected to be transferred from one place to another within the less time could really be a nightmare to perform it. Here comes the usage of AR, which helps people reach the destination via mobile app that is enabled by AR.

#4. Virtual showrooms

When coming to sell any product online, businesses create videos or digital advertisements to show how the product works, but this might take more time, so that won’t be worth. AR helps businesses create virtual and enhanced view of the product, so customers can virtually interact with the product.  

#5. AR Business cards:

In having a business connection, business card plays a key role, but it has gone outdated. But AR can enhance the way business card is shown. A person with an AR-enabled business card can view that card through his smartphone or a tablet and get additional information like links to video files, website, and apps. The mobile apps more familiar for the business cards which is developed with innovative ideas by top mobile application development company Mumbai, India.

Wind up line:

These are the only just 5 uses of Augmented Reality, there are still many more uses of AR. The main aim of this content was to help people through the insightful info on technology.

Facebook Ads or Twitter Ads: Which is the Best for Marketing Success?

Introduction 

Every social media site is continually innovating with their paid ad platforms to increase advantages for their advertiser for the selected locations. Facebook and Twitter are high-ranking social media sites that have a large user base. Considering the popularity of Facebook, many best mobile app development company in USA and India are increasingly interested to develop Facebook apps for business customers.

 These are considered as the best platforms and that are chosen by a large number of advertiser to reach their ads to more customers. If you advertise on both the platforms, your expenses may go high, so which one to choose, Facebook or Twitter?

It is not easy to tell which one is best. So we need to analyze in the way of their platform features, offers, kind of users, and most importantly kind of products and services that give best results.

Revenue model

Facebook Revenue model: Facebook is having a huge revenue from advertising, which accounts almost 85% of its total revenue. Facebook allows different kinds of ads like video ad, image ad, etc. And the remaining revenue comes from Zynga games and from gift shops, which allows to buy credit through third party developers. One of the recent improvements is sponsored ads, which can be chosen through their ad API.

Twitter Revenue Model: Like Facebook, Twitter’s 85% revenue come from advertising. In Twitter, advertiser can pay for ads per click or per retweet. Most importantly, 65% of its revenue comes from ads on mobile devices. And another major revenue comes from ‘firehose’, which means Twitter sells its public data, mainly tweets of users to Google and Microsoft, who feature them in their search results.

Kinds of Advertisements

Facebook ads: The Facebook ads can divided into subheading i.e. traffic and leads for website, sales and leads for products and service, visitors for store or event, and likes and engagement for the pages.

Traffic and leads for websites: The most popular ads in this section are domain ads. It displays big attractive images, small descriptions, titles and links.

Sales and leads for product and service: Carousel, a type of ad, is especially used for multi-product ads, which is useful for e-commerce advertisers. Dynamic product ads are perfectly timed ads and they target users based on product action. Lead ads help to get quick leads for the advertisers. Canvas ads are interactive ads and can swipe through a carousel of images very quickly.

Visitors for Store or Events: Events ads attract more customers to reach events. Offer ads are perfect suit for store owners, where they can attract customers with offers or discounts on the products.

Twitter ads: Twitter card allows to attach different kinds of media with the description of 140 to 10000 characters. The ad cards ads are categorized into Traffic and Leads for website, Sales and Lead for Product and Service, Brand Awareness and Engagement for brand.

Traffic and Leads for website: There are two types of cards, i.e. app card and photo card. Photo card allows to post a full width image with title, description and link, which will take it directly to the desired website.

App cards are ads that drive app installs. Some mobile app development company Mumbai, India are leveraging it for full extent to drive downloads for their apps.

Sales and Lead for Product and Service: Gallery Card comes under this category.  Gallery card is a way to showcase products or images from website. Lead generation card is used to gather qualified ads and their emails. Website card brings users to website.

Brand Awareness: Brand Awareness has two cards: Player Card and Summary Card. Player card posts music, GIF Images and Video. Summary card allows a link with additional text.

Engagement for the brand: Product card allows a specific space for showing off products or services with image. Conversational card includes a call to action button with customized hashtags.

Comparative Evaluation on User Basis

Facebook has almost 5 to 6 times more users than Twitter and also the annual growth rate of Facebook is double than Twitter. The number of active monthly users on Facebook is 142 million, whereas Twitter has 23.2 million users. The percentage of visitors who frequently visit Facebook is 80%, whereas Twitter has 54% in the same category.

Mobile Ad Performance

Mobile ads are very important for both the social media sites and advertisers. When compared to the desktop, users are spending more time mobile. In this, Facebook holds 15.8% of mobile ad market share, whereas Twitter holds only 2%. Twitter earns 50% of its revenue from mobile ads, whereas Facebook earns only 42% from mobile ads

Conclusion

Social media keep growing. So Facebook wins competition with Twitter in many aspects, but their users are not exactly similar. More Twitter users are active on Facebook as celebrities or as a page. So targeted users can be vary for advertisers to advertise on. Even LinkedIn is also gradually joining the league.  

How to increase User Engagement in iOS App?

Today even best apps development companies are facing strong tasks in developing iOS apps because of the altering user preferences. Mobile app developers require to have a special focus on user preferences. In fact, adding attractive and engaging elements has become a key requirement in iOS app development today. And even it has been a tough job for marketers.

By considering all these things, I have crafted 10 beautiful solutions to increase user engagement:

4 Best Ways that increase user engagement in iOS App

Push Notification: Push notification feature helps app have more lively users. Through push notification system, you can notify customers about the recently launched deals or any special offers you have.

Limelight Indexing: With the help of limelight indexing, users can get the search without opening the app.

Deep Linking: Deep linking is one of the best methods to increase user engagement. It leads user to a specific place in the app to get the information he is looking for. And even he can share the same deep link with his friend who can open the link in the same app if he has installed.

Social media incorporation: Meanwhile social media is the supreme viral media in the world, it can help you figure an ultimate user engagement. You should take part social media plugins into the app.

The above 10 tips will help to increase engagement in your iOS app and get the maximum return on investment.

Need help to develop an engaging app?

We at FuGenXTechnologies are one of the top mobile app development companies in India. Headquartered in India, we are serving businesses in USA, UAE, UK, Australia, Singapore, Canada and Japan on iOS app development. We are also a leading Android app development company Mumbai and across India. Our client base includes Big Basket, Future Group, BYJUS, XSEED, Atlas Copco, Bharat Petroleum and many other big brands.

Reach us at fugenx.com to know more about us.

Top 10 Features that Make Your App Truly Successful

Do you have plan to increase your business revenue with the mobile app? Are you sure your app strategy will help you out? If it’s not, then you need a true help. Let me help you for some extent. Before choosing between top 10 mobile apps development companies of your preference, you should have a clear idea app features you want to include. Let me help you on this.

10 features that make your app incredible

Simple design: Developing a mobile app with simple and attractive UI and UX design is crucial for attracting and engaging users. The app should not encourage users to switch to another app. A simple and attractive design please them to use the app again and again. So think about the new design trend that is user friendly and make your app popular among users.

Performance of app: App should perform well, which means the loading speed of the app should be quick. The performance is vital because users always prefer apps that is super responsive. This may bring you more customers and help to hold existing customers as well. To make sure that, your app should be tested rigorously.

Analytics: This feature allows to analyze users’ all activities and help to build better marketing strategies.

Platform specific features: There are many platforms to develop a mobile app, such as Android, iOS, Windows and Blackberry. But Android app development and iOS apps development are most preferred. In India, Android users are more compared to iOS, so many entrepreneurs are targeting first Android apps with the help of best android apps development companies Mumbai and Bangalore. So if you need a quality Android app, you need to hire best Android app developers to identify platform specific features. This is the same case in iOS.

App Security: This is very very crucial for your mobile app. There is a chance of hacking your app information easily, so you need to craft a proper code avoid information leakage.

Personalization: Personalization features are loved by users. This can be crafted with flexible settings, font and color changes and it will help to increase app experience and subsequently app usage.

Search Option: You should provide search menu, where customers can search products of their interest.

Social media integration: You should allow customers to share the products which they like more on social media. When you announce new offers and discounts, this works well. You may see a huge user inflow.

Feedback and contact forms: This feature helps you get suggestions, ratings or reviews on your product or service from customers, which lets you increase the quality of your services and products. You should gather feedback and reply to customers every time they give feedback or post reviews.

App updates: The app should be updated regularly upon customers’ feedback and market trend. Your effort doesn’t end once users download your app, rather you need to update the app frequently and set strategies to acquire more visitors.

Hope above information will help you make your app successful in the market.

Need help to develop your dream app?

If you’re looking for help in app development, reach FuGenX, one of the top mobile apps development companies in India and it won Deloitte Technology Fast 50 and APAC 500 in 2012, 2013 and 2016.

What are the Top Digital Marketing Trends in 2017

Digital Marketing is an ocean for businesses where they can find genuine business leads and empower their marketing strategy. It gained a lot of attention in two years with all kinds of business are trying to achieve a strong online presence. In this, mobile app is a conjugated component that is directly associated with the most of the marketing services that businesses try to target customers. To understand customer behavior and push relevant offers, mobile apps are very much helpful. Top mobile apps development companies Mumbai, and Bangalore are known for developing this kind of apps. 

What trends we can experience this year?

Experts believe that more startups and enterprises will enter into digital marketing with the expansion of internet space. It might be.  And on the other side, some say there will be an evolution in how search engines will give preference to data.

If business is online marketing industries then amount risk and revenue will be large and complex.

The online marketing industry is huge, complex and rapidly evolving. If you engage internet users with pro-active strategies, you will go far ahead of your competitors.

To help you well understand and learn the digital marketing trends coming this year, I’ve compiled a list of upcoming digital marketing trends that will help you boost your business.

The growing popularity of video ads: Video ads are nothing special for media platforms like YouTube and Facebook, but Google is serious about leveraging the video trends to take video advertising to the next level with YouTube and AdWords ads. This might be successful as video ads are well accepted by users now a days.

If you are still not part of the video ads, take a step now for video ad campaigns to take your business to the next level.

Mobile over desktop preference: 2016 was a top year for smartphones, as around 80% of website visits were happened through mobile. Google punished websites which were not mobile optimized and this trend is expected to continue. In 2017, visiting through mobile trend is expected to increase, which may add additional 10% (total 95%) visits. Apps developed by best mobile app development companies Noida and Mumbai, India may also be a contributor to this. If your website is still not optimized, then take your head up to make it.

Social conversion is coming: Everyone of us well knows the power of social media, which is giving extremely a high traffic and promotion for business sites. Social media is a big space where everyone tries to attract and engage customers. In 2017, the social media is having a new trend “ads tool”. Ads tool helps to target specific customers. Already many e-commerce companies have started to use these tools. If you are still not aware of these tools, it is the time to get it.

Wearable technology and smart devices: Wearable technology and smart devices are new trends for marketing in 2107. Last years you saw the emergence of Google Glass, Moto 360, iWatch Apple and other similar smart devices. In 2017, you will see more innovations in wearable technology, which will bridge the gap between online marketing and real marketing.

High quality content will play a key role: In digital marketing, content is the KING which continues to drive it. For any online advertisement, content with attractive words is required to attract customers. As even video contents are also largely preferred, professional writers and video creators will also be in much more demand. And when it comes to content, you may ask why content should be unique? Google loves unique content and give important to it. In addition, there will also be a huge demand for niche-based writers who have a rich knowledge and experience in the subject.

Need help to develop a mobile app?

Let FuGenX help you. FuGenX is an award-winning mobile app development company in India. Reach FuGenX at www.fugenx.com.

Which Jobs Robots Will Take in Last?

In my previous post I detailed about “which jobs robots will take first?” Now in this article you can see “jobs which robots will take last”.

Nearly every human job needs a combination of four tasks to perform:

Cognitive repetitive (predictable)

Cognitive nonrepetitive (not predictable)

Manual repetitive (predictable)

Manual nonrepetitive (not predictable)

Intrusion of robots can’t be same in all levels. For example, an assembly level worker mainly does manual repetitive tasks, which robots can replace, but the tasks of CEO at multinational organization can’t be easy for robots take over. So executive level jobs in trucking and machinery industries are in big shake up, but not officer or management level jobs.

Thinking About the Future of Work

Think twice, at some level, robots are able to replace every job and there is no second thought about it. But the question is which jobs robots will take in last. But some jobs are not easy for robots to take.  Surprisingly, today all sorts of technology companies, including top mobile application development companies Noida, Gurgaon, Mumbai, Delhi ncr and Bangalore, India are also into thinking of this changing phenomena.  But we can’t tell robots will replace all the jobs, because human intuition, reasoning, empathy and emotion which are tough job written algorithms like robots. Below I have listed some jobs which robots will take in last.

Jobs Which Robots Will Take in Last

Judge: Professions like Judges, arbitrators and persons who play judging role in games and other contests need objective and subjective capability.  In some cases, humanity is important, but we can’t expect the same from robots.

Mental Health Professionals: Professions like psychologists, psychiatrists and other mental health related professions will be replaced last. The machine can understand language and responses but it can’t understand human feeling so easily because the ability to create a robot that could take the job of a trusted psychiatrist is a rock-breaking challenge to the current technical expertise.

Pre-school and Elementary School Teacher: Everyone knows how useful teaching through technological advancements like smartphone and laptop for kids. Today pre-school and elementary school teachers in India teach students using mobile apps developed by the best apps development companies in Mumbai, Gurgaon and Noida, India. This is letting them to get more interest and technology knowledge from students’ side. But you can’t let computers to train your children. Teachers can convince students by putting maximum emphasis but robots can’t control crying children.  

Other professions like artists (dancers, painters, musicians, singers) and politicians are also difficult to replace. After reading this post you might have got where your jobs are listed. Finally, don’t wait until your jobs are taken by robots.

What Kind of Jobs Robots will Replace First?

Researchers at the University of Oxford have predicted that the jobs in developing countries up to 47 percent could be automated in the coming two decades, mostly replaced by robots. But which of the professional jobs will be taken first by robots?

We can define robots as machine learning algorithms running on purpose-built platforms and they are trained to perform tasks that humans usually do. Let’s see how this technology could take the jobs and what jobs would be the first?

Doctors

According to UNDESA (United Nations Department of Economic and Social Affairs) report, the present population of the world 7.5 billion is expected to reach 8.5 billion by 2030, 9.8 billion by 2050 and 11.2 billion by 2100. Doctors’ job would be one of the guaranteed jobs that robots will take away. There are many talented doctors, but still not sufficient enough to serve people and the good news is robots are capable enough to perform as a doctor. Robot treatments are currently in practice in US to spot early-stage skin cancers. Even some mobile apps development companies are very enthusiastic to dig deeper in this area.

Commodity Salespeople (Ad Sales, Supplies, etc.)

Robots can even replace sales people and ensure higher productivity. For sales people: if you don’t put your special skills on sales, you could lose your job as machines are very much responsive and 24*7, so fight for your best.

Accountants & Bookkeepers

Data processing was a job creator instead of what it was mistaken as job destroyer. But today machine learning–based accountants and bookkeepers are far better than their human counterparts. If your company hire such kind of machine employees, you can yield better results, but it will replace human employees. Today top mobile application development companiesMumbai, noida, Gurgaon, Delhi ncr and Bangalore, India and other technology companies are much interested to go behind it. Robo-accounting is still in developing stage only and its performance in dealing with auditing, accounts payable and receivable, inventory control, and other accounting areas are breathtaking. There might be a big shake-up in auditing field because of this technology.

Middle Management

If your job is copying data from one excel column to another, robots could replace you. How special you may be in matrix, it will acquire your job, be ready to face it.

Report Writers, Journalists, Authors & Announcers

I agree, writing is hard, but not report writing. Machine can read data, pattern match images or video and understand any sort of research material, so it can easily create research report. Today text-to-speech facility are common conveniences we are getting, but robots can take the responsibility.

Are you thinking that robot will hurt you? This technology may be good or bad for adapting, but there is nothing to get upset. But we have to accept new technology and profitability at the end. Man and machine partners may not save every job, but it is a clear way to taking the tech world to the next level.  

If any need help for robot controller app and mobile app development, reach FuGenX at www.fugenx.com. FuGenX is one of the best mobile apps development company India, which developed 750+ mobile apps and 500+ web applications.