Every entrepreneur
want to reach top position in their field and wants to be interviewed for their
success stories, but only a few of them reach their goals. The reason is they
fail to win over the competitors. There are many big brands that are failed
before raising, whereas some companies are collapsed for not finding the root cause
for failure. Today the common reason for most of the startup’s failure is
ineffective digital strategy, this is even more in app-based companies.
But we
always have a second chance to reach the target, which teaches us not to do make
mistakes again that what we did before. So, here in this article I am explaining
some common mistakes that app-driven businesses are making:
Mistake 1: Bad Design
Obliviously
companies expects their mobile app to be extraordinary surpassing their competitors
apps, so, they unnecessarily add additional features in the app and fail to properly
fulfill the core needs of the users. The
biggest success in the mobile app development is when you applied your own idea
with a twist. Poor and bad design will not attract users, instead users delete
your app in a day.
Tip: To avoid it, you have to focus more
on creating clutter-free user interface which can help users access your app
easily. And you should include very good images as well. The icon of the app
needs to be given more attention to grab the attention of all kinds of users. Make
sure that you are hiring mobile app development company in Gurgaon, Mumbai, Delhi, Noida, Cochin, or Bangalore, as they are very expert in user engaging app
design.
Mistake 2: Asking for pay to download
I know, everyone
is here to make money and create brand, but in the first time, you have to offer
app free for users, this should continue until you gain their trust. This is
why because not only you are developing mobile app, there is a lot of companies
offering mobile apps at free of cost and even cheaper than you, so to overcome
this competition, you have to give app free at least in the first time.
Tip: In the initial stage, asking pay for
download is not a good decision, instead make it Freemium. Freemium is the very
popular method of achieving long-term in the app. It helps you make a large
number users download your app in the very first time. When your app seems
beneficial for users, you can ask users to pay to go for premium version.
Mistakes: 3- Lack of Marketing
Marketing plays
a major role in the mobile app success as it can bring a huge popularity to
your mobile app. The poor marketing will lead your app get very low downloads
and zero conversions. This is one of the major reasons for many startups failure
because they do everything in the development part, but they don’t show much focus
to market the app.
Tips: Market your app in social media like
Facebook, YouTube, Twitter and even use Google AddWords. To know how to do it,
check with Ways to Do Content Marketing for Your
App.
Mistake: 4- Ignoring the users who
already downloaded
If you
ignore your old customers, then your will lose both the customers and company
reputation. Don’t forget to be responsive for the old customers’ queries and
concern. Many companies make these mistakes by thinking that replying is a waste
of time.
Tips: Make sure that you’re replying to all
your customers in the first time itself. Existing users can bring more purchases
as they know very well about your services or product, if your response is
fine, they will surely recommend your app for others also.
Mistakes 5: Not upgrading your mobile
app
As day goes,
customers prefer new features in the app. For example, if you take WhatsApp,
they update the app periodically, like with images and stickers. Seeing this we
feel get excited and very happy, but some companies, after releasing the app,
they never think about to upgrade because they don’t find new and innovative
features.
Tip: Always
try to implement new, innovative features and upgrade your mobile app, then
only you can have more customer interaction. Offer some coupons or some percentages
of discounts for both first time users and existing users. Keep updating your
mobile app with the help of mobile app development companies in Mumbai,
Gurgaon, Delhi, Noida, Cochin, Bangalore or in your area.
Searching for the best mobile app
developers to avoid your startup from app failure?
We at FuGenX
are a startup-friendly mobile apps development company in Noida and Mumbai and
we are headquartered in the Bangalore, India. FuGenX has developed many
successful mobile applications for customers across the world. FuGenX has 1000+
Customers in India, USA, UK, Middle East, Australia and among them, around 10% are
Fortune 500 and Global 2000 companies.
