Everything You Need to Know About the Current Scenario of India’s Food-tech Space!

Today one of the hottest business sectors in India is e-commerce because of the extraordinary growth of the India’s startup environment and feasibility to extend to global scale, among this, the food tech sector is continually booming. Food-tech connects food with customers on technology platform.

Foodversity in diversity

Holding world's oldest culture, tradition, and palatial festivals, India is rich in diversity. Indian cuisine spreads diversity with food of different taste and fragrance and being specific to different parts of the country. Indian hotels and restaurants are giving more importance to authentic Indian cuisines. Meanwhile, many of the five star hotels and restaurants are adopting technological innovations like mobile app and social media to get more customers. To develop mobile apps, they collaborate with the best mobile apps development companies Mumbai, Noida, Gurgaon and Bangalore. It is leading the landscape of the Indian food industry. The Indian food-tech is having diversity in all areas of serving the food.

Restaurant discovery: To find the best restaurant details, menu, address, contact details and user review (Zomato)

Restaurants Discovery and Booking: Some companies not only aggregate restaurants, but also provide app to help foodies to book restaurants and get food at the door step. (Food Panda and Brinz)

However, the food-tech is also facing many issues and controversies. Some food-tech companies are partnering with service providers to reach customers.

Do food-tech companies ensure consistent quality of food?

It is a massive challenge for food-tech companies to provide quality and tasty food in a consistent manner. One of the biggest challenges for restaurants is building the neat and environment friendly kitchen spaces outside the restaurant. And it is also difficult to survive amidst of tough competition by local and multinational food brands. So understanding foodies’ preferences will decide the future of the Indian food-tech ecosystem. The big positive factors for Indian food-tech system are the majority of young population, double income families, expensive house-help, and the acceptance of outside dining by families. Instead of investing on new trends of food flavor and tastes, it is better to focus on the traditional food needs to gain a marginal profit. Also it is good to rely on the entire supply chain in the form of smart technology.

Thinking to develop a Food App?

Let us help you. We at FuGenX are one of the leading mobileapp development company gurgaon, mumbai, Noida, Delhi ncr and Bangalore. We have developed many successful e-commerce mobile apps for global customers. Very popular apps we developed are BigBasket, 345Menus, ERU, and Buyit etc. We are recognized as a premiere Android apps development company Noida, iPhone app development company Gurgaon and Windows app design companies Noida.

Reach us at www.fugenx.com

Top UX Tools in 2016

If you’re a UX designer, you need to keep users happy with satisfactory design, but keeping users always happy is not a simple task because user preference may change every time. Good news for you as a designer is you can use cutting-edge design tools to understand users’ intent.

I have picked out some the top UX tools to help you improve your workflow in the upcoming years. With this tool you can keep users happy with the good design.

User Testing:

User Testing helps you for user research and prototype testing. The testing engineers from User Testing end target the users based on your preference and test remotely and deliver the result within an hour. The test is recorded in video format, which shows how the users react to the test. This services is available for website as well as mobile apps.

Stylify Me

Have you ever attracted by some others’ website colour and wanted to use same color in your website or mobile app?

The Stylify Me tool is designed for this purpose only, and it is a simple method where you just copy that website’s URL and paste it in the top search menu and get the exact Hex Color code. Even you can download it in the PDF format.

UXPin

UXPin is awesome, using this you can design your site or mobile app from the scratch to finish. The site or app can be created using the same documents from low-fidelity wireframe to high-fidelity prototype. It allows to drag and drop codeless animation, UI pattern and interactivity on the wireframe. It also allows to convert static files into interactive prototypes without losing any layer. The UXPin tools are used by many mobile app development companies mumbai, Gurgaon, Noida, Delhi ncr and Bangalore, India. Because it helps developers develop hi-fi mobile applications. 

Sketch

The Sketch tool was designed as image editor for digital design. It was enhanced especially for web design. The key features are CSS logic, automatic slicing, and easy navigation. The sketch tools can be used to get more for hi-fi images for mobile app and websites, because images attract users nearly 70% out of 100 times. As a designer, you should be able to satisfy customers with images.

Optimizely

Optimizely tool is like User Testing tool said above, which makes user research easier and it focuses on A and B testing only. It compares your data in two different stages and helps you make a prime conclusion. It makes developers feel more comfortable in the experiment.

Color Safe

The color safe tool helps to select the best contrast stability for readability. Users will appreciate if the legibility is improved through color contrast.

Searching for the best web developer or mobile app development companies in India?

FuGenX is top web and mobile apps developers in India. FuGenX has 8+ years’ experienced UX designers, and developed 500+ web application and 750+ mobile apps and games on different platforms like iOS, Android, Windows and Blackberry.

Reach FuGenX at www.fugenx.com.

Tips for Safe and Secure Mobile Banking

“Beware of little expenses- a small leak will sink a great ship - Benjamin Franklin.”

The hardest thing is saving money by minimizing the expenses, and it is obviously difficult to find out simple ways to save money. How to use your savings to achieve your financial goals? The best way is consistently saving in a bank availing the small amount of interest to reach your financial goals. So people prefer saving money in the bank because of security. On the other hand, banks try to provide best services to achieve customer satisfaction.

ATM, internet banking, and mobile banking are other key digital services of bank. Today users need to think twice before using mobile banking for safe and secure online transactions. Mobile app is easy and convenient for users because it is user friendly. Mobile apps which are developed by the best mobile app development companies in India (Gurgaon, Mumbai, Delhi ncr, Noida, Bangalore etc.) are globally recognized.

According to Reserve Bank of India in 2015, more than 50% of smartphone users get done their online transactions through apps. In online banking, particularly through mobile browser, there are possible risks, where anyone can track or hack your bank account details easily. So banks should have to pay a special attention for online banking security. Banks must develop highly secured mobile apps for customers with the help of well experienced mobile app development companies in Mumbai, Noida, Gurgaon, Delhi ncr, Bangalore, India or in their preferred region.

Tips for safe and secure mobile banking

First mobile app users should make sure their mobile devices are safe and secure. Especially, In India we can see more than 60 to 70 percentage people are using Android phones which is comparatively lesser secured than iOS. However, people who use mobile for online banking can use below tips to ensure safe and secure banking transaction.

Use only official mobile apps and websites: If you want to do your banking transaction on your mobile, then download official banking app for safe and secure transaction, and also using your mobile browser to access your account is right way. Some users add their account detail in some mobile apps which help them calculate expanses and budget plan, so try to avoid such mobile apps.

Check third party apps twice on all the devices: It is very easy for cybercriminals to access your device from a third party app to take your personal details. Some third party apps include malware that can scan your account detail as well as your transaction in the browser.

Avoid bank related links: Some fake links may come through message or by email to validate bank accounts. Because hackers may use this kind of tricks to hack your bank details easily. If you get any kind of message or emails like this, just avoid it

Don’t use public network: Never use public network like at browsing center, public Wi-Fi, because there is a high chance of being hacked as some hacking software used by hackers, so it’s better to avoid such network for banking transactions.

Keep your mobile device always on smart lock and mobile track: Sometime you may forget your device in a public place like hotel or park, when your device is not locked, then someone may get your banking details, and also if your device is not enabled with tracking facility, that may cost you lose your device completely, so it is better to use smart lock and device track. There are many device tracking mobile apps available that are developed by the best iPhone and android app development company in noida, Gurgaon, Mumbai, Delhi ncr and Bangalore, India.

So keep your banking transactions safe with the above tips.

If you are searching for the best banking app developer in India, you can reach FuGenX.

FuGenX is a top mobile app development company in Gurgaon and mumbai. FuGenX has 8+ years mobile app development experience in banking, retail, hospitality, oil and gas, travel and tourism and also many other verticals. FuGenX is awarded with Deloitte Technology Fast 50 India & fast 500 Asia-Pacific continuously in 2012, 2013 and also recently with Fastest 50 in India in 2016.

Reach us at www.fugenx.com or info@fugenx.com

How to Improve Quality Analysis in App Development?

Quality analysis is a key requirement in any product life cycle. If you don’t properly analyze the quality of the mobile app, your mobile app lose its prominence in the market. Today there is a large number of mobile app development companies in India (Gurgaon, Mumbai, Noida, Delhi ncr and Bangalore) but we can’t tell everybody is expert in quality analysis.

We at FuGenX give best quality mobile apps development service for customers that helps them get error-free applications.

Here are the top quality analysis tips for mobile application development:

1.     Expert team to test apps

Testing skill and experience in it help testers test apps successfully. The team should be capable to identify requirements, process plan and fix the bugs.

2.     Conduct multiple tests before launch

The developers have to make sure all the testing aspects before launching the app Accessibility Testing, Agile Testing, Automated testing, Integration Testing, Localization Testing, retesting and regression testing and user acceptance testing.

3.     Quality analysis on product launch

Developers are responsible for developing the app, test plan, and launch. The team has to be answerable for any bugs, so developers have to make sure the app is error-free.

4.     Quality analysis has great benefits for mobile app development

The quality performance by mobile app development company makes app owners provide better app for customers. The effective quality assurance makes app owners feel confident on your capability to launch error-free mobile application. Quality analysis will help to reduce the development cost and maintenance cost. There are many mobile apps development companies Mumbai, Gurgaon, Noida, Delhi ncr and Bangalore, India who help to make mobile apps error-free.

5.     Different QA approach in startups and enterprises

The early stage startups struggle to build a quality app with rigorous quality analysis, as they lack fund, whereas enterprises have a completely different approach, because of the lengthy process, their product needs a much time to become a stable product. QA needs to streamline their processes to keep them relevant, and nimble.

6.     Schedule or budgetary limits become hurdles for proper testing

The quality of mobile app can be different when it comes to tight schedule or budgetary constraint, because it is difficult for developers make the app undergo all-inclusive testing. The failed effort may leave a bad reputation on them. If the clients don’t provide sufficient budget for the development, the quality mobile app they can’t expect.

7.     Quality analysis requires a proper resource allocation

For every 4 developers, there is a need of 1 expert QA professional, and it also depends on the number of features and requirement. Sometime the project may require automated regression testing, which may need additional resources. During the development cycle, the testing should be done at the end of each sprint. The app launch strategy should be stable on your approach because sometime you may need to launch the app well before the scheduled time. So allocate a resource who can get done their part.

8.      Quality analysis can lower overall mobile application development  cost

When you have not done proper quality analysis, the project cost may go high than what you thought before. The controlled project life cycle can help you reduce the cost. There are many ways to keep your mobile app development cost under control.

Are you looking for the best iphone and android app development company noida and Gurgaon?

It is never too late or too early, just contact FuGenX Technologies at www.fugenx.com or info@fugenx.com to fulfill your app dream.

FuGenX Is top mobile app development company in Gurgaon, Noida, Mumbai, Delhi ncr and Bangalore, India. FuGenX is having 100+ well skilled and experienced mobile developer which leads your app best quality mobile app in play store and it helps app to get more number of customers for your business.

Google to Introduce Separate Search Results for Mobile

Have you noticed that from last few months Google is giving special preference for mobile based search. Do you know why? Because Google has started to index the mobile websites separately, according to Search Engine Land. It was planned for one year back by Google – With the tremendous growth of the mobile phone users, Google decided to give separate search results according to the search query. Today, the number of smartphone users has increased tremendously because of the technological innovation. People prefer mobile search more than the desktop because of the ease of carrying the smartphone to anywhere anytime compared to desktops.

Google has launched many new features in last few months to encourage the website owners to twist their domain for phone users. Also, in the last year Google showed a special preference for websites that were optimized for mobile users, and recently, Google started highlighting Accelerated Mobile Pages (AMP) on the search page, so users can choose the page which loads quickly. So a large number of website and mobile apps development companies in Mumbai, Gurgaon, Noida, Delhi ncr and Bangalore started developing mobile friendly websites to enhance customer experience.

But it’s not clear how the mobile website indexing will work. Will the mobile index not be used for any desktop search? Will the search contain only mobile-friendly content? Though the desktop is less used for Google search, still it is forming a considerable part. With mobile index, Google may run its algorithm in different way like rendering a pure mobile content rather than the current system which uses desktop algorithm to decide mobile rankings.

If you are searching for the mobile friendly website and mobile apps developers, FuGenX can help you.

FuGenX is the best among the top mobile apps development companies in Gurgaon, Mumbai, Noida, Delhi ncr and Bangalore, India. FuGenX developed 200+ mobile friendly websites and 750+ mobile apps and games successfully achieving 100% customer satisfaction. And FuGenX is also recognized as the best iPhone and Android app development company in Gurgaon and Mumbai.

Reach FuGenX at www.fugenx.com or info@fugenx.com.

How Construction Sales App is helpful for construction companies?

The construction industry is constantly evolving day by day. Most of the construction companies are using mobile technology to increase their business growth.

Construction managers feel happy with using construction apps as they has to keep track of team, daily progress, quotes and equipment, for that he requires a lot of spreadsheets. So by using mobile app, they can avoid all these problems. This technology is being used to track daily activities and achieve collaboration between teams in the fields.

So every construction manager is intending to use mobile apps, it will be more helpful for their business. If you want to develop quality mobile apps, you need the help of best mobile app development companies. There are many top mobile apps development companies in Mumbai and Gurgaon, and they develop such quality apps. No matter wherever you are, using this app you can manage filed entry, you can stay more efficient and productive. You can this app in any device that may be with iPhone, Android, iPad or Windows, etc.

Reduce development delays:

It is difficult to collect all real time information for contractors and construction managers being present at the site. Due to this problem, construction may take more time. Using constructional mobile app, this problem can be avoided.

Communication between builder and stakeholders:

Using mobile app, it is easier to manage daily reports and transfer it to project holders and managers. It can reduce the errors in your work.

Responsibilities about field staff:

Using mobile apps, you can monitor field staffs through GPS, and even they can track total time they spent in the site, as well as you can get labour information and daily work report. The entire cost can be reduced using this app timesheet.

Robust documentation:

Using the mobile app, you can reduce the issues arise from illegal handwriting, photo, duplicate signature, inconsistent data and time stamps. Using this, you can well maintain legality and deliver it to clients.

Increase back office efficiency:

With mobile app, construction companies can save thousands of papers and hundreds of hours that is spent for data entry in the field. Due to this the back-office efficiency will increase.

Data anywhere:

Using construction app, staffs in the field can get information both online and offline. With this, construction companies can improve productivity and reduce the time spent on the process of reworking.

There are thousands of construction companies, but some companies still don’t have proper mobile strategy for their business. But, with the help of best mobile app development companies in Noida or companies in their region, they can develop top construction app.

Want to develop construction app for your business?

FuGenX will help you to develop construction application for your business. FuGenX is the best mobile app development company Mumbai in India, having 8+ years of experience in construction app development. FuGenX has experienced mobile app developers in Gurgaon.

Are you in the construction field industry? Still you don’t have any apps for your business? Then contact FuGenX at www.fugenx.com or info@fugenx.com. 

Which are the Top Platforms for App Ads?

Have already developed an app or planning to develop? Anyway, you may be thinking that how to make money from app? You may have a plan to do it through ads, so you may be looking for best ad platforms. Before that, let’s see what is mobile ad and how it is beneficial.

Mobile ad means the advertisement which is appeared on the mobile phone and the ad may takes place as text ads, or banner advertisements. The ad companies get the ads from advertiser and place it in mobile websites and mobile apps, with the permission of app owners or website owners. There will be an agreement between Ad company and publisher. The ad section in the website and mobile apps are set by advertisers according to ad size, time of appearance and amount etc. Mobile apps which are developed by the best mobile app development companies in Mumbai, Gurgaon, Noida, Delhi ncr and Bangalore, India, have helped their owners to get more number customers.

Let’s see ad network below that can help you choose the best ad network on your interest.

1.     Facebook Audience Network

The Facebook Audience Network helps the advertiser expand their campaigns beyond the Facebook in other mobile apps. Facebook uses its own tool called Facebook Audience Network which brings higher results for the advertisers. The Audience Network is a collection of mobile apps, in that the Facebook serves ads. As an advertiser, you can run campaigns by enabling the Audience Network and monetize Your Mobile App or Website with Ads from 3 Million Facebook Advertisers with the help of Audience Network.

Supported Ad format: Native Ads, Interstitial and Banners

Campaign Type: CPM, CPC, CPI

Minimum Payout: $100

Payment Terms: NET 21 Days

Supported Platforms: iOS, Android

2.     Ad mob

Ad mob is the Google product. The Google Ad mob is very popular mobile ad network in the cross platform. There are over 1 million app users having Google Ad mob because it has CPM (Cost per mile), which is best fit for advertisers. In Google ad mob, you will get access to over 40 third party networks, with this you can increase your earnings. You can create more number of CPM from mediation stack in real time and it is user friendly. The Google Ad mob is used by many top android app development companies in Mumbai, Noida, Gurgaon and Bangalore, India for their clients.

Supported Ad format: Banner, Light box, Video, Native, Interstitial, Trueview

Campaign Type: CPM, CPC, CPI

Minimum Payout: $100

Payment Terms: NET 21 Days

Supported Platforms: iOS, Android, Cocos2dx, Wp8, Unity

3.     Chartboost

It is the only mobile ad platform which mainly focuses on games. If you are a game application publisher, then you definitely need to try the Chartboost to monetize your application. The game app publishers chooses the Chartboost because they can better engage with game app users and get better earnings. Chartboost permits you to see who are the advertisers in your app and also location of them.

Supported Ad format: Native Ad, Video and Interstitial

Campaign Type: CPM, CPC, CPI, CPCV

Minimum Payout: $75

Payment Terms: NET 45 Days

Supported Platforms: Amazon, iOS, Android, Air, Unity, Cocos2dx, Wp8

4.     Unity Ads

Unity ad makes video games a natural aspect of the game. Its video strategy is changing the dynamics in the gaming industry. Unity Ad has 1 billion gamers in their network, which makes it one of the most trusted companies in the gaming industry. You need to add SDK if already unity engine is added in the game.

Supported Ad format: Videos

Campaign Type: CPC, CPCV, CPI

Minimum Payout: $100

Payment Terms: NET 30 Days

Supported Platforms: Android and iOS

If you are looking help for App Monetization or mobile app development, reach FuGenX.

We at FuGenX are a top mobile app development company in Mumbai, Gurgaon, Delhi ncr, Noida and Bangalore, India. We have virtue and talents in iPhone and Android app development, which we do using different technologies such as JAVA, ASP.NET, HTML5, PHP, Objective-C, Swift, and CSS3. We have dedicated game developers for 2D and 3D games and we use technologies like Cocos2D, Unity3D, Corona and Cocos2D-X.

Reach us at www.fugenx.com for world-class game and app development services.

Why most app startups fail?

Every entrepreneur want to reach top position in their field and wants to be interviewed for their success stories, but only a few of them reach their goals. The reason is they fail to win over the competitors. There are many big brands that are failed before raising, whereas some companies are collapsed for not finding the root cause for failure. Today the common reason for most of the startup’s failure is ineffective digital strategy, this is even more in app-based companies.

But we always have a second chance to reach the target, which teaches us not to do make mistakes again that what we did before. So, here in this article I am explaining some common mistakes that app-driven businesses are making:

Mistake 1: Bad Design

Obliviously companies expects their mobile app to be extraordinary surpassing their competitors apps, so, they unnecessarily add additional features in the app and fail to properly fulfill the core needs of the users.  The biggest success in the mobile app development is when you applied your own idea with a twist. Poor and bad design will not attract users, instead users delete your app in a day.

Tip: To avoid it, you have to focus more on creating clutter-free user interface which can help users access your app easily. And you should include very good images as well. The icon of the app needs to be given more attention to grab the attention of all kinds of users. Make sure that you are hiring mobile app development company in Gurgaon, Mumbai, Delhi, Noida, Cochin, or Bangalore,  as they are very expert in user engaging app design.

Mistake 2: Asking for pay to download

I know, everyone is here to make money and create brand, but in the first time, you have to offer app free for users, this should continue until you gain their trust. This is why because not only you are developing mobile app, there is a lot of companies offering mobile apps at free of cost and even cheaper than you, so to overcome this competition, you have to give app free at least in the first time.

Tip: In the initial stage, asking pay for download is not a good decision, instead make it Freemium. Freemium is the very popular method of achieving long-term in the app. It helps you make a large number users download your app in the very first time. When your app seems beneficial for users, you can ask users to pay to go for premium version.

Mistakes: 3- Lack of Marketing

Marketing plays a major role in the mobile app success as it can bring a huge popularity to your mobile app. The poor marketing will lead your app get very low downloads and zero conversions. This is one of the major reasons for many startups failure because they do everything in the development part, but they don’t show much focus to market the app.

Tips: Market your app in social media like Facebook, YouTube, Twitter and even use Google AddWords. To know how to do it, check with Ways to Do Content Marketing for Your App.

Mistake: 4- Ignoring the users who already downloaded

If you ignore your old customers, then your will lose both the customers and company reputation. Don’t forget to be responsive for the old customers’ queries and concern. Many companies make these mistakes by thinking that replying is a waste of time.

Tips: Make sure that you’re replying to all your customers in the first time itself. Existing users can bring more purchases as they know very well about your services or product, if your response is fine, they will surely recommend your app for others also.

Mistakes 5: Not upgrading your mobile app

As day goes, customers prefer new features in the app. For example, if you take WhatsApp, they update the app periodically, like with images and stickers. Seeing this we feel get excited and very happy, but some companies, after releasing the app, they never think about to upgrade because they don’t find new and innovative features.

Tip: Always try to implement new, innovative features and upgrade your mobile app, then only you can have more customer interaction. Offer some coupons or some percentages of discounts for both first time users and existing users. Keep updating your mobile app with the help of mobile app development companies in Mumbai, Gurgaon, Delhi, Noida, Cochin, Bangalore or in your area.

Searching for the best mobile app developers to avoid your startup from app failure?

We at FuGenX are a startup-friendly mobile apps development company in Noida and Mumbai and we are headquartered in the Bangalore, India. FuGenX has developed many successful mobile applications for customers across the world. FuGenX has 1000+ Customers in India, USA, UK, Middle East, Australia and among them, around 10% are Fortune 500 and Global 2000 companies.

Reach www.fugenx.com or info@fugenx.com to develop a winning app for your startup.

Why Giant Tech Companies like Google, Facebook, Apple and Microsoft are Giving Special Preference for Indian Market?

In India, IT companies are growing rapidly. If you see last year many Global IT heads visited India. It is showing how Global CEOs are giving importance to expand businesses in India. Last year in May 2015, Tim cook, the CEO of Apple Inc. visited India followed by Mark Zuckerburg, the CEO of Facebook who visited in September, and Sundar Pichai, the CEO of Google, visited India in last December. It shows the importance that global giant companies like Google, Facebook and Microsoft are showing to invest in India. India is the second largest smartphone market after the United States. The internet users in India are expected to grow over 55% to 400 million in this year, said by Internet and Mobile Association of India. The Indian government launched Digital India Program to reach the technology to rural area to increase the technology implementation. Today, India is really taking a step forward to get changed in the Digital world.

Microsoft tendency in India

In his last visit, Satya Nadella who is an Indian-born American businessman announced a single platform to bring together the entire data to help solve growing urban problems and also he said about how technology is fostering a culture of innovation to solve real-world problems and driving India's transformation. It boosted the entrepreneurs and also Mobile apps development companies in Gurgaon, Noida, Cochin, Bangalore and across India. The visit was all about giving importance to the current Indian tech eco-system.

Apple’s focus on market potential in India

Tim Cook visited India for the first time as Apple CEO in May 17, 2016. Apple is planning to expand business in India, which is one of the fastest growing mobile markets in the world. He met PM Mr. Modi and discussed about the Startup India, especially about manufacturing and retailing of iPhone products in the country. Apple is looking to start their own retail stores in India in the upcoming years. And also he announced the first development center in India in Hyderabad, and 150 developers for Apple Maps (digital maps and navigation service), and Design and Development Accelerator in Bengaluru. This will help developers across India, including iOS Apps Developer inGurgaon, Noida, Delhi and Mumbai. This will help developers get innovative ideas for mobile app development for iOS platform.

Google Plans to Expand Operations in India

Google is having increased faith in the Indian markets helping the growth of all sorts of business. During his last visit, Mr. Sundar Pichai, CEO of Google said that the Google is going to hire engineers, build open campus and increase its R&D facility in Bangalore. Google is planning train around 2 million Android app Developers in India with the collaboration of the Indian Government. Google's plan of the world's largest public Wi-Fi project will cover 100 railway stations in India and it is already implemented in 10 railway stations like Mumbai Central Station, Pune, Bhopal, Bhubaneswar, Raipur, Ranchi, Vijayawada, Kachiguda (Hyderabad), Ernakulam Junction (Kochi), and Vishakhapatnam regions.

The above all are global tech CEOs’ plan to increase the engagement with existing customers, acquire more customers and help India’s digital initiatives, so they chose India as best market platform, this is why because India is rapidly increasing the internet users. India is home for many global multinational companies. Google, Microsoft, Flipkart, and Amazon are playing a major role in India’s tech and e-commerce ecosystem. India has world's largest youth population, in which 50% of the population are under 25 age.

We hope all these initiatives will help India’s digital dream!

Want to achieve a digital success for your business?

If yes, please reach FuGenX Technologies a global mobility company at www.fugenx.com.

Success Story of Hike over WeChat in India

Today everyone wants to know which app is better for the chatting. There is a large number of chatting apps available in the app store, but only a few of them got popular because of their unique features which is attracting increased number of users day by day. For example: WhatsApp, Line, WeChat, Facebook Messenger, and Groupme. WeChat is the most used messaging app in China. But it couldn’t succeed in India because of a huge competition from WhatsApp, and it failed to wow Indian users mostly because users prefer the simple interface of like WhatsApp. So it almost left the race in India. On the other hand, Indian company Hike is still fighting to become competitor for WhatsApp.

Hike is having a similar interface of WhatsApp. Smart features of Hike include:

1.    Two way option: It means you can add or accept the contacts before you message and also it has some security protection that prevents from the unwanted messages from strangers, which WeChat doesn’t have.

2.    App size (iOS and android): The size Hike app is also small compared to WeChat.

3.    End to End encryption: End-to-end encryption protects data between two users and make sure that only the receiver can access the unencrypted information from the sender.

4.    Send free SMS: By using Hike messenger, you can send free SMS for any number.

5.    Even the app receives messages offline: Even when mobile data is off, the receivers can get messages, but it is not available in WeChat.

Recent news of Hike:

The hike has raised a fund of $175 million from China’s Tencent Holdings Ltd and Taiwan’s Foxconn Technology Group, accompanied by Tiger Global, Bharti Enterprises and SoftBank Group. Hike has joined unicorn list after being valued at $1.4 billion. According to a source, this fund raising will help Hike improve the app and increase team to compete with WhatsApp in India.

Hike recently introduced 10+ new features like hiding chats, over 5000+ stickers, free group calls with up to 100 people in a single click, new chat themes, instant cricket updates, sticker suggestion as you type, maximum 1000 members and multiple admins. You can even share files without internet, you can get loves for photos which you post on timeline, easy search in shared content, free voice call and many more. There are many mobile apps development companies in noida, India adopting Hike’s new features.

One of the disadvantages of Hike over WhatsApp is that WhatsApp can be accessed through web based app. The user base of Hike is also less compared to WhatsApp. WhatsApp has users all over the world, but Hike’s 95% users are in India, so Hike needs to extend its operations globally become competitor for WhatsApp.

However, we could soon see Hike will do what WeChat couldn’t in India.

So which one do you prefer Hike or WhatsApp! Let me know in the comments below. If you want to suggest some more features for Hike, you can share it in the comment section.

Want to develop WhatsApp or Hike like chat app?

Let us develop you a trend-setting chat app. We are FuGenX Technologies, a Deloitte award-winning iPhone and android apps development company in Gurgaon and Nodia, India. We develop superior quality messaging apps for iOS and Android platforms.

Reach us at www.fugenx.com for best-in-class chat app development services and solutions.