Mobile apps development is one of the most volatile
technology spaces at present, and consequently, we see a lot of trends and
changes coming up every now and then. Integration of Artificial Intelligence with mobile apps is currently one of the
hottest ongoing transitions we are witnessing. From what can be deduced from
the play store and app store stats, the craze for mobile apps is growing
year-by-year. Evidently, in 2016 as much as 149.3 billion apps were download,
and in 2021, this figure is poised to reach 353 billion downloads, which says a
lot about how much we use mobile apps in our daily lives.
However, the fundamentals of mobile apps
have not changed priorities, and there are certain things mobile game developer must keep in mind before developing the
mobile app. The basics we are going to discuss are not fragments from Quantum
Physics, and are all about how well you understand your users, and hence, the
market.
Focus on Core Features
Some of the best, proven apps have been
known for solving an issue or addressing a problem that has existed from a long
time. In the beginning, your job as a developer is to understand that you have
to focus on a group of selective features that your target audience would find
usable. For example – Facebook, back when it was launched, allowed people to
connect like never before. Connectivity was the only thing it focused on
initially, without adding features like games or utilities, though it expanded to
other niches later on. Similarly, WhatsApp did not add a range of features,
rather gave people the freedom to reach out to each other in the simplest way
possible.
Interaction Channels
Integrating your app with different
communication channels to interact and engage with the target market cannot be
ignored. Social media integration with mobile app is a common technique for
allowing a business to actively involve with the customers or users, to know
about their expectations, changes they suggest or features they like/dislike.
Facebook is one of the most common social media platform at present that app developers route for when it comes
to nailing the social media aspect. Apart from that, equally important is the
support section, which can be dedicated to collecting customer grievances.
Grievances, in a positive sense, can be taken as customer feedback, which is
the most efficient way of improving your app.
Updates
The reason of sending out regular updates
is to keep up with the competitors or to fix bugs & errors; both of which
are quite important to keep your app afloat. Also, revamping the app interface
from time to time is also vital to keep the customer retention high. According
to Business Insider, no app, with less than 9 updates in a year got more than
average rating on Play store and iTunes store. On the other hand, the other lot
got much more than average ratings. Moreover, the biggest player in the world
like Amazon and Walmart, gathered the highest ratings by updating their app
20-25 times a year.
Research the Market
Researching the market isn’t just for
marketing department, after the product has been completed. The developer must
also understand the product they are building; and for that understanding the
audience or market could determine the success of failure of your app. Go
through a market research report that your marketing department can provide, or
conduct a deep research for the same to gather intricate insights on how users
interact with the app, what features do they like to have in an app, possible
demographical and geographical influences, and much more. If you are planning
to launch your app globally, you might also want to look into localization and
translation services to make your app suitable individually for each region
your app is supposed to cover.
Conclusion:
Top Mobile apps development companies are constantly looking to
create new solutions to cumulatively benefit the society, in-sync with the
fundamentals we have discussed above. For anything to succeed in the market,
understanding it at the grass-roots level is a pre-requisite that just cannot
be skipped. Hence, there is a need for machine learning companies that are also aware about the current scenario of mobile,
their advantages & disadvantages, and most importantly how people will
perceive their idea.
Reach FuGenX for app development India. FuGenX
is the best android and iPhone app developer India. Also top game development company Bangalore, India.
