What are the Top Digital Marketing Trends in 2017

Digital Marketing is an ocean for businesses where they can find genuine business leads and empower their marketing strategy. It gained a lot of attention in two years with all kinds of business are trying to achieve a strong online presence. In this, mobile app is a conjugated component that is directly associated with the most of the marketing services that businesses try to target customers. To understand customer behavior and push relevant offers, mobile apps are very much helpful. Top mobile apps development companies Mumbai, and Bangalore are known for developing this kind of apps. 

What trends we can experience this year?

Experts believe that more startups and enterprises will enter into digital marketing with the expansion of internet space. It might be.  And on the other side, some say there will be an evolution in how search engines will give preference to data.

If business is online marketing industries then amount risk and revenue will be large and complex.

The online marketing industry is huge, complex and rapidly evolving. If you engage internet users with pro-active strategies, you will go far ahead of your competitors.

To help you well understand and learn the digital marketing trends coming this year, I’ve compiled a list of upcoming digital marketing trends that will help you boost your business.

The growing popularity of video ads: Video ads are nothing special for media platforms like YouTube and Facebook, but Google is serious about leveraging the video trends to take video advertising to the next level with YouTube and AdWords ads. This might be successful as video ads are well accepted by users now a days.

If you are still not part of the video ads, take a step now for video ad campaigns to take your business to the next level.

Mobile over desktop preference: 2016 was a top year for smartphones, as around 80% of website visits were happened through mobile. Google punished websites which were not mobile optimized and this trend is expected to continue. In 2017, visiting through mobile trend is expected to increase, which may add additional 10% (total 95%) visits. Apps developed by best mobile app development companies Noida and Mumbai, India may also be a contributor to this. If your website is still not optimized, then take your head up to make it.

Social conversion is coming: Everyone of us well knows the power of social media, which is giving extremely a high traffic and promotion for business sites. Social media is a big space where everyone tries to attract and engage customers. In 2017, the social media is having a new trend “ads tool”. Ads tool helps to target specific customers. Already many e-commerce companies have started to use these tools. If you are still not aware of these tools, it is the time to get it.

Wearable technology and smart devices: Wearable technology and smart devices are new trends for marketing in 2107. Last years you saw the emergence of Google Glass, Moto 360, iWatch Apple and other similar smart devices. In 2017, you will see more innovations in wearable technology, which will bridge the gap between online marketing and real marketing.

High quality content will play a key role: In digital marketing, content is the KING which continues to drive it. For any online advertisement, content with attractive words is required to attract customers. As even video contents are also largely preferred, professional writers and video creators will also be in much more demand. And when it comes to content, you may ask why content should be unique? Google loves unique content and give important to it. In addition, there will also be a huge demand for niche-based writers who have a rich knowledge and experience in the subject.

Need help to develop a mobile app?

Let FuGenX help you. FuGenX is an award-winning mobile app development company in India. Reach FuGenX at www.fugenx.com.

Which Jobs Robots Will Take in Last?

In my previous post I detailed about “which jobs robots will take first?” Now in this article you can see “jobs which robots will take last”.

Nearly every human job needs a combination of four tasks to perform:

Cognitive repetitive (predictable)

Cognitive nonrepetitive (not predictable)

Manual repetitive (predictable)

Manual nonrepetitive (not predictable)

Intrusion of robots can’t be same in all levels. For example, an assembly level worker mainly does manual repetitive tasks, which robots can replace, but the tasks of CEO at multinational organization can’t be easy for robots take over. So executive level jobs in trucking and machinery industries are in big shake up, but not officer or management level jobs.

Thinking About the Future of Work

Think twice, at some level, robots are able to replace every job and there is no second thought about it. But the question is which jobs robots will take in last. But some jobs are not easy for robots to take.  Surprisingly, today all sorts of technology companies, including top mobile application development companies Noida, Gurgaon, Mumbai, Delhi ncr and Bangalore, India are also into thinking of this changing phenomena.  But we can’t tell robots will replace all the jobs, because human intuition, reasoning, empathy and emotion which are tough job written algorithms like robots. Below I have listed some jobs which robots will take in last.

Jobs Which Robots Will Take in Last

Judge: Professions like Judges, arbitrators and persons who play judging role in games and other contests need objective and subjective capability.  In some cases, humanity is important, but we can’t expect the same from robots.

Mental Health Professionals: Professions like psychologists, psychiatrists and other mental health related professions will be replaced last. The machine can understand language and responses but it can’t understand human feeling so easily because the ability to create a robot that could take the job of a trusted psychiatrist is a rock-breaking challenge to the current technical expertise.

Pre-school and Elementary School Teacher: Everyone knows how useful teaching through technological advancements like smartphone and laptop for kids. Today pre-school and elementary school teachers in India teach students using mobile apps developed by the best apps development companies in Mumbai, Gurgaon and Noida, India. This is letting them to get more interest and technology knowledge from students’ side. But you can’t let computers to train your children. Teachers can convince students by putting maximum emphasis but robots can’t control crying children.  

Other professions like artists (dancers, painters, musicians, singers) and politicians are also difficult to replace. After reading this post you might have got where your jobs are listed. Finally, don’t wait until your jobs are taken by robots.

What Kind of Jobs Robots will Replace First?

Researchers at the University of Oxford have predicted that the jobs in developing countries up to 47 percent could be automated in the coming two decades, mostly replaced by robots. But which of the professional jobs will be taken first by robots?

We can define robots as machine learning algorithms running on purpose-built platforms and they are trained to perform tasks that humans usually do. Let’s see how this technology could take the jobs and what jobs would be the first?

Doctors

According to UNDESA (United Nations Department of Economic and Social Affairs) report, the present population of the world 7.5 billion is expected to reach 8.5 billion by 2030, 9.8 billion by 2050 and 11.2 billion by 2100. Doctors’ job would be one of the guaranteed jobs that robots will take away. There are many talented doctors, but still not sufficient enough to serve people and the good news is robots are capable enough to perform as a doctor. Robot treatments are currently in practice in US to spot early-stage skin cancers. Even some mobile apps development companies are very enthusiastic to dig deeper in this area.

Commodity Salespeople (Ad Sales, Supplies, etc.)

Robots can even replace sales people and ensure higher productivity. For sales people: if you don’t put your special skills on sales, you could lose your job as machines are very much responsive and 24*7, so fight for your best.

Accountants & Bookkeepers

Data processing was a job creator instead of what it was mistaken as job destroyer. But today machine learning–based accountants and bookkeepers are far better than their human counterparts. If your company hire such kind of machine employees, you can yield better results, but it will replace human employees. Today top mobile application development companiesMumbai, noida, Gurgaon, Delhi ncr and Bangalore, India and other technology companies are much interested to go behind it. Robo-accounting is still in developing stage only and its performance in dealing with auditing, accounts payable and receivable, inventory control, and other accounting areas are breathtaking. There might be a big shake-up in auditing field because of this technology.

Middle Management

If your job is copying data from one excel column to another, robots could replace you. How special you may be in matrix, it will acquire your job, be ready to face it.

Report Writers, Journalists, Authors & Announcers

I agree, writing is hard, but not report writing. Machine can read data, pattern match images or video and understand any sort of research material, so it can easily create research report. Today text-to-speech facility are common conveniences we are getting, but robots can take the responsibility.

Are you thinking that robot will hurt you? This technology may be good or bad for adapting, but there is nothing to get upset. But we have to accept new technology and profitability at the end. Man and machine partners may not save every job, but it is a clear way to taking the tech world to the next level.  

If any need help for robot controller app and mobile app development, reach FuGenX at www.fugenx.com. FuGenX is one of the best mobile apps development company India, which developed 750+ mobile apps and 500+ web applications.