By the end of 2017, at the least, it is
quite clear that mobile apps are much-needed lifeline for a business, and in today’s
era, skipping on a mobile app for your business is just not an option. This is
because of two reasons: first, loyal customers and users have become habituated
to using simpler means of connecting and communicating with their favourite
brand, in regard to which, mobile application development
has emerged as an irreplaceable solution. Second, business leaders, including
the biggest ones, have identified mobile apps as one of the most economical
one-stop solution for most of their marketing needs, and by now, it’s apparent
that we only have a handful of companies in the market that have entered
without a mobile app. So, in a way, a mobile app is truly an asset from both
customer and business perspective.
Up to this point, we have discussed the
importance of a mobile app for a business, and I am pretty sure you are
acquainted with its importance by now. But is being acquainted enough? Would
using the most basic features and calling it a mobile app do any good to your
business establishment? Certainly not. Times have changed, and so have the
features and functionalities users look for in an app. Not having the desired
and trending features in an app could cost your business a fortune, because the
effects of it are two-way. In order to not let that happen, don’t forget to
include these features in the mobile app you are planning to get done for your
business:
Artificial
Intelligence
Receiving product suggestions based on
purchase history, shopping habits, and search patterns is not less than magic
for a generic customer. And who doesn’t like magic!
AI has been one of the most dynamic trends
in the past couple of years, and the growth it has achieved in this period is
enormous. Mobile apps have played a big role in getting people a taste of AI in
the simplest way possible, by making them acquainted with the way AI works and
affects their lives. In fact, most of the e-commerce platforms reached out to artificial intelligence development companies to improve the search and shopping experience for the users.
Following the trend, other mobile apps have also adopted AI, as a result of
which most of the app solutions have integrated AI protocols. And as we have
entered 2018, we are about to witness undisputed growth in AI, and having an
AI-integrated app becomes important in order to participate in the changing digital
scenarios.
Payment
Options
Having a lot of payment option eliminates
the possibility of a customer abandoning your product because they had a
MasterCard, while your app supported only Visa, and vice versa. Catch the
drift? With cashbacks and promotional deals being offered so many payment and
remittance apps, an entrepreneur must consider all the popular e-wallet and
electronic payments channels and duly include them in their app. In India, some
of the biggest electronic wallet companies are Paytm, PhonePe, Airtel Money and
more, which a Mobile app development companies cannot ignore, or the business would be losing out a big chunk of profit. Other
than that, two of the most popular payment system that have come up are Apple
Pay and Samsung Pay, to completely replace debit/credit cards, by creating
virtual copies of it on your phone. Including these options may not be
necessary, but would give your brand a more professional front by retaining
elite customers as Apple and Samsung Pay technology is something to be found
only in high-end devices for now.
Social
Login and Integration
You would rarely find an app that is
successful and asks users to login manually, without the help of social login.
Social media integration started out as a cool feature that links your app with
your social media account. Not of much use back then; in present day, social
media integration is being used by most of the apps that require user
information before they could use it, by conveniently letting a user to
register mostly in two taps. Not only this brings ease of access for the user,
it allows the mobile app to collect more relevant data to serve the customer
with personalized recommendations and reach out to their circle as well, which
means better lead generation.
Customer
Feedback
Big businesses have failed in the event of
not having an optimum customer care and feedback interface, which sort of
resonates with the fact that it is not the size of the business that matters,
it is the quality of service that does. A well-configured customer feedback
mechanism would always help a business in retaining their customers. If
possible, businesses must also have an active helpline number embedded in the
app itself to enable people in seeking quick help.
With these features in your business app,
you can be assured at least about the mobile platform. But then, you can’t be
assured for too long because some of these features may change. For example –
Artificial Intelligence is set to grow by leap and bounds, but this trend might
change once AI touches saturation. So the key is to keep an eye out for new
trends and features in the field of Android appsdevelopment.
All set to get an app for your business? Reach
out to FuGenX technologies for marketing, Android app development company at info@fugenx.com or
fill this form to hear from us.
